In a bold move to bolster its technical expertise and drive water efficiency, Pozitive Water has appointed Craig Rogers as its new Head of Water Technical Services. Rogers brings a wealth of experience to the role, with over two decades in water and environmental consultancy. This appointment signals a strategic shift for Pozitive Water, formerly known as First Business Water, as it seeks to expand its Technical Services team and enhance its offerings to over 5,000 SME customers across 12,000 supply points.
Rogers’ appointment is timely, given the increasing focus on water sustainability and the rising costs of water for businesses. “There is such a huge drive and determination to promote water efficiency to customers at Pozitive Water, I immediately wanted to be part of it,” Rogers stated. His role will involve providing expert scientific and technical guidance to help SMEs save water, reduce bills, and improve their sustainability credentials. This is a critical area, as water is often overlooked due to its lower cost compared to other utilities, but its importance and rising expenses cannot be ignored.
Pritesh Patel, CEO of Pozitive Water, expressed his enthusiasm for Rogers’ appointment. “Craig’s appointment as our Head of Water Technical Services is strategically important for our future customer service offering,” Patel said. “Our customer base of SMEs is the bedrock of the nation’s economy, and water and cost efficiencies and savings have never been so important.” This appointment underscores Pozitive Water’s commitment to providing innovative water and wastewater solutions, especially as the economic environment remains challenging.
The water and wastewater sector is at a crossroads, with increasing pressure to address sustainability and efficiency. Rogers’ extensive experience and strategic vision will be instrumental in helping Pozitive Water navigate these challenges. His role will involve expanding the Technical Services team, ensuring that more UK SMEs are equipped to safeguard valuable water resources. This move could set a new standard for water management in the SME sector, encouraging other retailers to follow suit.
The appointment of Rogers also highlights the growing importance of technical expertise in the water sector. As water costs rise and sustainability becomes a priority, businesses will need expert guidance to manage their water usage effectively. Pozitive Water’s proactive approach in appointing Rogers could spark a broader industry trend, with other retailers investing in technical expertise to better serve their customers.
Moreover, this development could influence policy and regulatory frameworks. As more businesses prioritize water efficiency, policymakers may need to adapt regulations to support these efforts. This could include incentives for water-saving technologies, stricter water usage standards, or increased funding for water efficiency initiatives.
In summary, Craig Rogers’ appointment as Head of Water Technical Services at Pozitive Water is a significant step forward for the company and the broader water sector. It underscores the growing importance of water efficiency and sustainability, and could shape the future of water management for SMEs. As the sector continues to evolve, Rogers’ expertise and strategic vision will be crucial in driving innovation and promoting best practices.
